GOSSIP the Brand is a multi-concept Emirati company that personifies a bespoke and fashion-forward lifestyle through a variety
of F&B, event, fashion and beauty services. The organization was created to fill a gap in the market
for a hip and stylish retail F&B brand with modern Emirati roots – a brand inspired by art and fashion.
Mixing traditional cafe with event-styling and couture catering, GOSSIP has the ambition to position
itself as an influential and impactful brand that can take a thought-leadership role both within
the region and externally by exporting Emirati culture globally.
A contemporary Emirati lifestyle brand which offers unmatched experiences.
To be the premier choice in every segment we offer.
A brand exists entirely in someone's mind. Therefore, whatever they think it is, is what it is.
It is imperative that GOSSIP the Brand, and any future assets, align to a cohesive and central strategy that will bring a
core thought and ‘purpose’ to the full business while refreshing the positioning and brand presence
that links to the flagship brand and Shayma Fawwaz holding.
Shayma Fawwaz, the founder and CEO of GOSSIP the brand, is a brand ambassador of the UAE passionate
about presenting the region as a modern, edgy, fun, high-quality and sustainably conscientious culture
and nation to the rest of the world. A dynamic and limitless lifestyle entrepreneur inspired by creativity
and design, Shayma champions the values of sharing and caring that sit centrally to Emirati culture.
Driven by her passion to promote collaboration and the empowerment of individuals, businesses and
communities globally – Shayma is a thought leader that embraces and values the power of brand to
build businesses that will create employment. She aspires to be a role model both at home and abroad,
promoting; diversity and inclusion, the empowerment of women, and philanthropy – bringing Emirati
culture to the world.